Point of difference

It is vital that a business coach has a wealth of general business experience, including running, developing and selling their own successful business.

"James’s approach is great for my business as he utilises his vast knowledge and hands on experience in keeping me accountable, and this has helped me transform my business."

Director, Agent 6 Marketing

What makes my approach to business coaching different?

I believe that for a person to be in a position to coach, mentor or consult to SME’s successfully, they must have wide-ranging business experience. I have such credentials.

Also, I believe that the key to establishing and growing a successful business is to ensure that it has a truly motivating and inspirational vision of what it is striving to become. This is where my coaching starts.

Your business vision should be at the cornerstone for everything that you do in the business. If you would like to have a complimentary one-hour coaching session where we will discuss the opportunities for growth for your business, then simply complete the vision questionnaire.

Running my own business

Over a period of 7 years, I set up, grew and sold my own business (along with 3 other partners), Octopus Communications Group, a direct marketing and advertising agency.

Business experience

Extensive all-round business, general management, change management, financial budget and forecasting, marketing team development and communication skills – gained primarily from working at Ogilvy and Mather (UK), the Sydney 2000 Paralympic Games.

Coaching pedigree

I have been a business coach since 2005 and have coached and mentored numerous SME business owners to develop and grow their businesses across multiple industry sectors.

Coaching Pedigree

I have been a business coach since 2005, I work and mentor SME business owners to change the way they understand and carry out the business processes across the following industry sectors.

The business markets I have experience in...

During my time as a coach, I have worked with all kinds of businesses, across most industry sectors, including:

Finance / Insurance

FMCG / Retail / Food Service

Facility Management

Information Technology



Entertainment / Events

Building / Construction / Design

Not For Profit

“James has provided invaluable Business Coaching which has resulted in my business surviving its early years as well as achieving year on year growth. We have covered all aspects of running a SME on a National basis. Most importantly for me, he is someone I can openly and honestly discuss my business with”.

Managing Director, 360 Facility Management

A free business coaching session

A vision shapes the future of a business, it gives it purpose and direction. By completing the simple questionnaire, you can start to develop or re-defining your business vision. Once you have completed it, simply email it to me and I will contact you to arrange a complimentary one hour business vision coaching session. (Sydney metro only for face to face, other areas Skype only).

Complete the questionnaire