Is your business lacking direction and focus? Are goals not being met? Are your teams just going through the motions? Having problems with personnel turnover? If you answered yes to any of these questions, then maybe it’s time to create or re-develop your vision for the business. A clearly defined vision will help re-invigorate your business by pathing the way forward.
Having coached a substantial number of businesses over a 15 year time period, I honestly believe that all successful ones have a clear vision of what they are ultimately striving to become. But most importantly, they live and breathe their vision every day. It acts as their roadmap, providing directions to help reach the business’ desired future state.
Those businesses that have a clear and inspiring vision have a substantial advantage over their competitors as it will help:
- provide direction and help the business prepare for the future
- establish a sense of purpose and act as a source of inspiration
- embed a business’s core values and beliefs
- form the base for strategic plans
- provide guidance for decision-making
- help to establish priorities and aids planning
- guide the types of people you should hire and promote
- empower the team and focus their efforts
- align the team and activities across the business
- clarify what the business will and won’t do
- fuel change and brings hope for the future
The value of a vision statement is that it can signal the direction for the businesses future, provide a base for strategic planning efforts, and clearly outline what the business stands for. However, it can also unite and increase effectiveness, provide direction on action and decision making, and inspire and motivate as well.
Developing or clarifying a vision statement is just the start, it must be at the cornerstone for everything the business does. The team must buy into and embrace it for a vision to make a difference.
A truly great vision will come to life in the everyday actions and behavior of the business and its team. It will become part of the business’s DNA.
Here is a truly great vision:
“I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true.” – Walk Disney (1901 – 1966), The Disney Way.
So, if you don’t have one or your current ones needs redefining, then now is the best time to act, so that your business can travel on that road to success. I can guarantee that you will notice the difference!