Areas of Focus

"James' wealth of experience has been invaluable. Under his mentorship, we've transformed our business."

Director, Agent 6 Marketing

Effective Marketing


The key to developing products and services that meet the needs of your target market is effective marketing planning. With an ever-crowding market, it is important that your customers remember why your product or service is better than the competition.

A targeted marketing plan will help you reach your target audience, increase your customer base, and ultimately lead to greater profits.

Some key benefits to effective marketing:

  • Enhance company goodwill
  • Increase products or service exposure
  • Finally, compete with major competitors
  • Helps to not only increase but to identify further sales

I work with my clients to look at what marketing opportunities best suit their objectives and budgets. We consider all options ranging from social media to SEO to print advertising and local area campaigns.

Remember, good marketing leads to sales, which is a critical factor in ensuring your business thrives.

Business Tips

Utilising Social Media: Avoiding Common Pitfalls

Creating the ‘right’ workplace culture is easier said than done. Culture is so deeply embedded within the business that it can be hard to change and sometimes even identify.

Although, when you get it right and you are able to create an enjoyable, empowering environment for your employees. Company culture influences everything and everyone. There is are a WEALTH of benefits that come from developing and implementing a great culture, here are just a few:

  • Attract and retain the best employees
  • Increase productivity and satisfaction
  • Create legitimate brand congruence
  • Reduce workplace conflict and encourage productivity
  • Foster trust and innovation
  • Increase communication across departments and hierarchies
  • Deliver better customer service
  • Allow change to occur

What my years of experience and my change management qualifications brings, is not only the ability to help you implement culture, but to help you understand what the ‘right’ culture is.

“James has been integral to the success of our business. Through strategic meetings focusing on direction and branding we have managed to broaden our reach to a much bigger audience whilst at the same time targeting our particular niche. This has resulted in an almost cult following of our brand not only on the northern beaches for everyday brunch, but the entire Sydney market with regular customers coming to attend our special event dinners and workshops. The use of some cheeky guerilla marketing with flyer drops has gained us a much talked about marketing direction.”

Owner, Ruby Lane

A free business coaching session

A vision shapes the future of a business, it gives it purpose and direction. By completing the simple questionnaire, you can start to develop or redefine your business vision. Once you have completed it, press the “submit” button and I will contact you to arrange a complimentary one-hour business vision coaching session (face-to-face in Sydney metro; Skype or phone for other areas).

Complete the questionnaire