Areas of Focus

"James' wealth of experience has been invaluable. Under his mentorship, we've transformed our business."

Director, Agent 6 Marketing

Developing A Vision


After years of business experience, I can safely say that having a vision for your business is the most important factor in building and growing it successfully.

A vision statement should be a motivational and inspirational as it should provide guidance and direction for your business over the next 3 to 5 years.  It must be capable of driving the organisation towards a common goal, by engaging the team members.

In theory, your vision statement should act as a guiding light for the business, something that you and your team refer to constantly for direction and motivation.

Without a vision, a business is like a ship without a rudder and is in danger of drifting aimlessly.

Many small businesses lack a clear vision and so they tend to jump from task to task without a clear understanding of what their individual actions are building towards.

I can help you develop a truly inspirational vision for your business that will help you achieve your business goals and provide the desired return on investment.

Business Tips

Knowing Where You Are Going

It is quite simple. If you don’t know where you are going you are lost. That is why you need a vision for you and your business. The vision gives direction for the business’s future, provides a base for strategic planning and clearly outline what the business stands for. It can increase effectiveness and efficiencies;  guide decision making and help motivate yourself and your team.

Developing or clarifying a vision statement is just the start, the next step is incorporating it as a cornerstone of everything your business does. The team must buy into and embrace it for it to really make a difference. A truly great vision will come to life in the everyday actions and behaviour of the business and its team. It has to become part of the business’s DNA.

How To Write A Vision Statement

A vision statement is a guiding principle for your company, it is what keeps your business and employees striving for a common goal. Many people find themselves confusing their vision statement with their mission statement or simply not knowing the difference. They are both extremely important can be remembered easily with this simple comparison.

Vision = One day

Mission = Every day

The key difference is that your vision statement is future-orientated whilst your mission refers to the recurring business activities that will lead you to your vision. To help business owners create an effective vision statement I have highlighted some tips and famous examples below.

  • Make sure its future-orientated, think 5 to 10 years into the future
  • Identify the purpose and status of your company at this time
  • Consider what you would like to achieve as a business
  • “People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership” – Ford
  • “To organize the world’s information and make it universally accessible and useful.’ – Google
  • “To fulfil dreams through the experiences of motorcycling.” – Harley Davidson

“James is very practical, which I appreciate. I have worked with him for over 8 years and I can’t believe the difference he has made. I understand my financials, know when I can put on more employees, have a full marketing plan etc. He has also made me focus on what I need to do to achieve my personal goals as well as my five-year business goals.”

Owner, Progressive Strata Services

A free business coaching session

A vision shapes the future of a business, it gives it purpose and direction. By completing the simple questionnaire, you can start to develop or re-defining your business vision. Once you have completed it, simply press “submit” and I will contact you to arrange a complimentary one hour business vision coaching session. (Sydney metro only for face to face, other areas Skype or phone only).

Complete the questionnaire